“Working with Brandi is a dream. She's wildly talented and brings a professional, polished product that still feels fresh and innovative. Brandi is timely, easy to work with, and dependable. She's the best!”
-Shauna Noah, Event Director at Willamette Week
Designed print and digital ads with original artwork for the TechFest NW two day conference held in Portland, OR. Designed specific imagery for each of the four themed tracks of the conference. Created unique icons, used in both print and web, for each of the four tracks presented at the conference. Redesigned logo. Created artwork and promotional material for social media outlets.
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Each themed track of the conference has a specific color palette, shape association, and unique letter configuration (which were all designed on a 10x10 grid). These assets can be used separately, like the colored bars underneath each speaker in the printed program, designating their track, all together as unique icons, or any other combination. The versatility allows for use across platforms and spans digital and print, while still looking fresh
Ads run in Willamette Week, with expanded, three dimensional imagery.
Redesigned logo to match new branding, while keeping the idea of the original. The new logo incorporates the round shape, keeping the “global” aspect of the first. The “T” and “F” were designed on the same 10x10 grid as the icons, to keep consistency. The way the letters interact with each other creates movement that the eye follows to the upper left corner.
Digital ads featured on wweek.com and original artwork used on various social media platforms.