“Working with Brandi is a dream. She's wildly talented and brings a professional, polished product that still feels fresh and innovative. Brandi is timely, easy to work with, and dependable. She's the best!”
-Shauna Noah, Event Director at Willamette Week
TechFest NW is a two day conference held in Portland, OR. Designed print and digital ads with original artwork. Designed specific imagery for each of the four themed tracks of the conference, as well as unique icons, used in both print and web. Redesigned logo. Created artwork for social media outlets and promotional materials. Designed a 16 page printed program. Created mockups and provided assets to redesign website.
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Each themed track of the conference is represented by a specific color palette, shape association, and unique letter configuration. These assets can be used separately (just a pink square, or just the letters “bc”), or all together as unique icons. The versatility allows for use across platforms and spans digital and print, while still looking fresh.
Ads run in Willamette Week, with expanded, three dimensional imagery.
Redesigned logo to match new branding, while keeping the idea of the original. The “T” and “F” were designed on the same 10x10 grid as the icons. The new logo incorporates the round shape, keeping the “global” aspect of the first. The letters relationship to each other create movement towards the upper left corner.
Digital ads featured on wweek.com and original artwork used on various social media platforms.